Well its been several months since mobile me was re-branded/relaunched as iCloud, and I thought I would give a little critique as to my current thoughts of Apple’s cloud/syncing solution. Firstly I do honestly believe that MobileMe/iCloud was a vital tool for anyone who owned either more than one mac, or an iPhone/iPad, as it allowed syncing of ‘mission critical’ information such as contacts, calendars and bookmarks across all platforms. For mission critical information MobileMe/iCloud didn’t throw up many problems for me, an event or contact created on one device was already waiting for me on my others when I came to it; however when Apple announced iCloud in 2011, its killer feature was going to be document syncing. Apple had yet to shake away the public perception of iDisk, one that was unreliable, and susceptible to poor data transfer speeds. They were so keen to insure they hit the ground running that they released the developer preview of iCloud several months prior to its general release to insure that developers had ample time to code their apps to insure that they moved away from the customary use of Dropbox sync to iCloud, however there have currently been very few apps released that take advantage of iCloud. The big names that still use DropBox include: 1Password and Text Expander as well as others, I wonder why they haven’t embraced iCloud syncing by Apple? On iOS documents in iWork sync across other devices, however this chain of convenience is broken by the very un-Apple like approach of not implementing document support in the mac versions of iWork. Syncing is possible however users must instead use the web interface, which to be honest is far too much effort. Apple have always got ‘mission critical’ information syncing spot on, and under the old model of MobileMe would have been something I would have paid for, however my 5GB of complementary online storage is currently un-utilised, whereas I am paying for extra storage from SugarSync. I do hope that Apple release iWork ’12 soon that has iCloud properly integrated, thereby encouraging developers to embrace this new technology and use it in conjunction with SugarSync/Dropbox.